Perry is the owner of Petit-Beau Barber Lounge and contacted me for brand photography after seeing images from his wife’s personal branding shoot with me ( This is usually the case with my guy clients 🙂 ).
We spoke about his brand and what he was looking to achieve. He described his company as a GQ/Esquire, high end grooming service for men that exemplified excellence, professionalism and quality. I loved it!
Because Perry is the face of his brand, I also had him share a Pinterest board of inspiration images with me that represented his style and personality in order to create images that would connect with his audience in an authentic way.
I’m pretty sure we nailed it.
We shot the above and below images in downtown Ft. Lauderdale, on Las Olas Blvd. It turned out to be the perfect backdrop for us to walk around and capture lifestyle shots for his personal brand.
His personality of cool, calm and collective with a just a hint of childlike joy brought life to these shots!
The second half of Perry’s branding shoot took place at his barber lounge, not far from downtown. In these shots, we focused on capturing his personality and the client experience – making it easy for the viewer to get a sense of the professionalism, comfort and quality he provides.
We also captured a few fun, creative shots with the scissors which brought a smile to Perry’s face. I could tell he was in his element.
While at the shop, the CEO showed up!
Perry changed back into the suit that we earlier shot some of the downtown images in because we really wanted to capture the GQ look inside of his establishment.
These images represent the man behind the Petit-Beau brand experience. They represent the visionary; the leader. They represent excellence.
We ended the shoot with a focus on the space – giving perspective clients a big picture view of what they can expect to see. I captured close up shots of his clippers as well as shots of different products that he offers in the lounge.
As you can see, the space is beautiful and full of natural light flowing in. It’s also super clean!
I had such an amazing time capturing images for Perry’s business and brand.
If you’re in the South Florida area and in the market for a high end mens grooming experience – this is the place to be!